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CASIO

G-SHOCK Unveils "Made to BREAK" Campaign

G-SHOCK has officially launched its latest street sports initiative, Made to BREAK, a campaign that redefines the brand's "Never Give Up" philosophy for a new generation. The campaign centers on the journeys of four elite local street athletes: Bboy Child-KiN (Breaking), Yu Long (Skateboarding), Chu Leung (BMX), and Tony Ma (Freestyle Football). G-SHOCK also announced its first-ever collaboration with 24/7 FITNESS, Hong Kong’s largest 24-hour gym chain to bring the campaign’s philosophy into the daily lives.

CASIO

G-SHOCK x Katol Collaboration: Crafted In Time

G-SHOCK has partnered for the first time with Katol, the renowned Hong Kong hand-painted sign artist and graphic designer to launch a new collaborative project themed “Crafted In Time”. The initiative seamlessly merges Katol’s distinctive retro aesthetic with contemporary urban style. His distinctive typographic artistry highlights both the nostalgic charm and creative energy of Hong Kong street culture, reinforcing G-SHOCK’s enduring street spirit and offering the public a cross-generational exploration of urban culture.

CASIO

G-SHOCK x Little Thunder Collaboration: Unbreakable Dreams

This summer, G-SHOCK teams up with renowned Hong Kong illustrator Little Thunder to launch a bold new collaboration — Unbreakable Dreams. Centred around the iconic G-SHOCK 5600 series, the project blends the brand’s legendary toughness with Little Thunder’s signature hand-drawn artistry, immersing audiences in a post-apocalyptic world where fantasy meets challenge. The campaign celebrates resilience and fearlessness in the face of change, spotlighting the DW-5600’s shock resistance, water resistance, and exceptional durability — the ideal companion for those who dare to pursue their dreams.

CASIO

Hong Kong China Rugby Reaffirms G-SHOCK as Official Timepiece Partner

Hong Kong China Rugby (HKCR) is pleased to announce that G-SHOCK will once again serve as its official watch partner this year. The Cathay/HSBC Hong Kong Sevens (HK7s), one of the city's most eagerly awaited sports events, is set to take place for the first time at the newly opened Kai Tak Sports Park from March 28 to 30, 2025.

CASIO

G-SHOCK 2100 Series “Iconic Youth” Campaign

From now until 30th April, G-SHOCK flagship store at PopCorn in Tseung Kwan O is hosting the "Iconic Youth" Pop-up, inspired by the iconic octagonal design of the Iconic Styles 2100 series. The silver watch display shows the stainless steel and hairline textures of the metal bezel and band, embodying the series' minimalist, stylish, and modern aesthetic. The Pop-up also showcases the same series of watches worn by the four new-generation Iconic Youth representatives. Complemented by an eye-catching giant 2100 watch model silhouettes and Iconic Youth-themed hanging.

CASIO

CASIO "What Do I Wear Tomorrow?" Project

Collaboration with Korean fashion illustrator Aaron Chang
Pairing with CASIO Vintage watches to create a versatile City Boy outfit guide

Originating from Japan, the City Boy aesthetic has become one of the most popular styles in recent years. City Boys possess a certain fashion sensitivity and focus on layering in their outfits. Whether in item selection or overall coordination, they convey a casual vibe while paying attention to the details of each piece. This style lacks a fixed, uniform look and combines various sleek and unrestrained elements, showcasing streetwear with a strong personal flair.

CASIO

G-SHOCK Flagship Store "Time Challenge" Limited-Time Pop-Up

The G-SHOCK flagship store in Tseung Kwan O's PopCorn has launched a "Time Challenge" limited-time store, designed with an "airport" concept. It combines travel and fashion elements and collaborates with three popular YouTube channels to create joint videos showcasing a selection of G-SHOCK watches. Fashion enthusiasts can explore the joy of travel and create their own style. This summer, explore the world with G-SHOCK!

CASIO

G-SHOCK Hong Kong Flagship Grand Opening

G-SHOCK officially lands in Tseung Kwan O's PopCorn, opening its first flagship store in Hong Kong! The new store features a modern minimalist industrial design that showcases the brand’s blend of functionality and fashion. To celebrate the opening of the flagship store, G-SHOCK has invited Hong Kong illustrator McDong to collaborate on the creation of the artwork "G-SHOCK Hong Kong," highlighting the close connection between G-SHOCK and Hong Kong. The new store introduces the world’s first G-SHOCK VR Experience Zone, simulating journeys across sea, land, and air, allowing everyone to virtually experience G-SHOCK's journey of resilience.

CASIO

G-SHOCK Hong Kong x NO COFFEE

To celebrate the 50th anniversary of CASIO watches, we are excited to announce a collaboration with the popular Fukuoka-based Japanese coffee brand NO COFFEE. This summer, cool off with a refreshing coffee and beat the heat! The two brands have teamed up to launch a range of Hong Kong-exclusive collaborative products, embodying CASIO’s 50th-anniversary declaration of "Transcending Time and Space" and G-SHOCK’s spirit of resilience and continuous innovation. At the same time, we uphold NO COFFEE’s belief that "Life is Full of Wonderful Coffee," bringing the passion and meticulousness of Japanese craftsmanship in coffee-making to Hong Kong. This collaboration creates an eagerly anticipated new experience — "NO COFFEE NO TIME," exploring the unknown and innovative realms of coffee and timepieces together.

CASIO

CASIO Spring Lucky Draw

Chinese New Year is just around the corner! Jebsen Consumer specially launches the " CASIO Spring Lucky Draw " for users who purchase CASIO products to participate in the lucky draw. Grab a chance to win the CASIO limited edition watches, DYSON and Bang & Olufsen products to celebrate the beginning of a new year!