Q-Pets X Schesir Taste the Rainbow Campaign

Q-PETS

Q-Pets X Schesir Taste the Rainbow Campaign

From June 26 to August 27, Q-Pets partnered with Schesir to launch the Taste the Rainbow campaign, led by our Q-Pets Cat Manager. The campaign introduced pet owners to Schesir’s high-quality wet food for cats and dogs, while supporting Q-Pets’ mission to connect and engage pet parents in a vibrant community.

 

Building the Schesir Brand at Q-Pets

As part of our strategic goal set in May to establish Schesir’s presence in Hong Kong, this campaign marked an important step in raising brand awareness and creating excitement for the Rainbow Can Series. Through colorful visuals and lighthearted storytelling, we reminded customers that healthy and tasty food can be both fun and functional.

 

In-Store Activation: A Summer Feast Theme

Our stores featured Taste the Rainbow window displays, spotlighting Q-Pets Cat Manager and showcasing Schesir Rainbow Cans alongside summer offers. The flagship store also hosted a “Rainbow Gallery,” highlighting the cans’ nutritional benefits and inviting customers to explore the brand in an interactive way.
 

Sparking Buzz on Social Media

The campaign extended online, leveraging social media and KOL collaborations to enhance brand visibility and engagement. From July to August, Q-Pets and Schesir channels generated 1.5 million impressions, over 11,000 interactions, and more than 800 new followers.

The highlight was the Cat Boss Tour reels, which featured visits to Hong Kong shop cats and tasting sessions. These reels attracted 288,000+ views and reached 172,000+ users, with an impressive 172% engagement-to-reach rate. This early success underscored the brand’s ability to resonate with local pet owners and build stronger community connections.
 

  • Social Giveaway: An Instagram giveaway invited pet owners to imagine custom can recipes and tag friends to win a Schesir Rainbow Can Gift Box

 

  • Rainbow Words: Colorful and engaging content highlighted the variety of the Rainbow Can Series.

 

  • Cat Boss Tour: Shop cat visits featuring Schesir tastings were turned into reels that sparked strong engagement.

 

  • Influencer Partnerships: Collaborations with 15 pet KOLs, generated 37 features, expanding social visibility.


CRM Membership Promotion: Driving Trials and Boosting Repeat Purchases

Three new CRM initiatives were launched, including targeted redemptions and exclusive member benefits. These efforts successfully attracted nearly 4,000 new potential Schesir customers, encouraging trial, repeat purchase, and building brand loyalty.
 

With vibrant visuals, engaging social media interactions, and thoughtful promotions, Taste the Rainbow brought Schesir’s brand to life in an engaging way. More importantly, it marked a meaningful step in our long-term goal to establish Schesir as a trusted pet food brand in Hong Kong, by connecting with pet owners, sparking conversations, and inviting more pets to enjoy products that are as nutritious as they are delicious.

More Updates
Q-PETS

Q-Pets Meowish: Cat Photography X Handwritten Project Exhibition From 14th to 27th November in Mong Kok Flagship Store

Q-Pets, the leading pet care retail brand in Hong Kong, has rejuvenated its outlook earlier this year, dedicating itself to promoting the brand philosophy of "Re-Home" and being "Your Purrfect Local Pet Store." From 14th to 27th November, Q-Pets flagship store is hosting its first brand promotion event - the Meowish: Cat Photography X Handwritten Project Exhibition. This exhibition collaborates with the Hong Kong street cat photographer @cheungchau_guidemeow and the handwritten calligrapher @chaucharliechau to pair a series of street cat photos with creative calligraphy. This innovative approach not only captures the emotions of our cat friends but also delves into the stories of our local communities and the cats that inhabit them.